Acting as a brand for a subculture, I focused on the Tiny House Movement, providing them a digital service that could help their moving process. This digital application combines the Konmari and Hygge movement, implementing a decluttered space while remaining comfy.
Professor: Erica Holeman

Inside of bedroom
In-app shopping

In app chat feature with guided community: The Pluses


Promotional Ads that feature custom naming system and showcase real life
L to R: in app use, buttons, t-shirts, poster
Overview of brand guidelines